In 2012, John launched Kingdom Story Ministries to focus on the Kingdom Story approach and to serve churches and faith-based organizations. Over the years this has led to providing vital resources for kingdom impact in the Tacoma, Washington area through partnerships with organizations including the Tacoma Rescue Mission, Young Life and Youth for Christ, as well as in worldwide communities in China and East Africa. During these years, Kingdom Story trained over 70 people in the U.S., China and Africa to facilitate the distribution of various Kingdom Story curriculum; developed several adaptations for local and global audiences; and developed the Discipleship ReFramed seminar to help churches develop cultures of discipleship. In March of 2024, Kingdom Story changed its name to EQUIP.